Apex Photo Studios, located in the heart of Downtown Los Angeles Fashion District opened its brand new complex of photography rental studios, film and video, and event locations. Apex Photo Studio has launched with a bang with the filming of a commercial directed by Amir Motlagh, produced in–house by the Apex team.
Amir’s vision was to capture the frenetic creative energy of every day life at downtown LA’s new studio spaces, filming everything from a fashion magazine shoot, a music video, an urban dance rehearsal and a portrait shoot using Apex’s breathtaking rooftop location. Using Apex Studio’s lighting equipment, photographer Jihane Tatanaki photographed model Henriett Novak for a fashion editorial Art directed and styled by Yasmin Hed. Los Angeles based band ‘Hands’ shot, music video in Studio B with talented cinematographer John Honore and his team of technicians. Studio C saw Urban dance group ‘Culture Shock LA’ rehearsing their latest moves under the direction of choreographer Andrew Tran The huge rooftop of historic loft building that houses Apex studios saw a sunset fashion story shot against LA’s most dramatic cityscape backdrop Despite the long day of shooting the crew still found time to take a long deserved break and take in the beautiful views from the building. Overall the shoot was a huge success capturing the activity and fun atmosphere of Apex from sunrise to sunset, we can’t wait to see the finished product, for now here are a few shots we took over the day: