Smucker is partnering with seven Team USA athletes. From left: Allyson Felix, April Ross, Melissa Stockwell, Conor Dwyer, Ali Krieger, Aly Raisman, and Shawn Johnson.
We are glad to finally be able to share a project we worked on a few months ago with everyone’s favorite American manufacturer of fruit spreads, ice cream toppings, beverages, shortening, natural peanut butter, and so much more deliciousness, Smuckers!
Smuckers first contacted us in January, and they were initially looking for a Los Angeles studio for rent. After we discussed the scope of their production and understood their needs for a three-day production including two setups for still photos and one for a video portion we knew that our Penthouse Loft would be the best option.
It was the perfect space with over 7,400sq/ft of space which could comfortably accommodate the two simultaneous photo shoots. One was to use the kitchen as a background and another by the gym, set up on a seamless.
The video portion took place mainly in our sound proof studio, with some included B-Roll shots done in our full kitchen in between photos as each Gold Medalist came in for their scheduled time slot.
In addition to providing one of the best affordable lofts in Los Angeles, Apex also provided all of the Photographers, Makeup Artists, Hair Stylists, and Food Stylist needed for the production.